As speakers, we know marketing ourselves is important. But how do you create a strong platform for yourself that adds to your credibility, social proof, and builds your brand? What about using content marketing to land you a publishing deal and subsequent paid speaking gigs? In this episode, Dorie dissects her key moves that took her from writing on her own blog to publishing a book through Harvard Business Review and then Portfolio, an imprint of Penguin. Dorie has become a recognized expert in the space of personal branding, reinvention, and business success by taking the steps she outlines in our interview. If you want to learn from someone who started at the bottom and worked her way up, this episode is for you.