As speakers, we know marketing ourselves is important. But how do you create a strong platform for yourself that adds to your credibility, social proof, and builds your brand? What about using content marketing to land you a publishing deal and subsequent paid speaking gigs? In this episode, Dorie dissects her key moves that took her from writing on her own blog to publishing a book through Harvard Business Review and then Portfolio, an imprint of Penguin. Dorie has become a recognized expert in the space of personal branding, reinvention, and business success by taking the steps she outlines in our interview. If you want to learn from someone who started at the bottom and worked her way up, this episode is for you.
In-demand professional speakers become well known because they have perfected one very important part of their message. It’s the one major thing that sets them apart from the unknowns and you will learn it in this special live, interactive podcast I recorded on September 7th, 2016. In this class, you’ll learn the two most important questions to ask yourself before getting paid to speak (and I’ll teach you how to answer them), you’ll find out how to determine your real target audienc, learn how to determine what you'll be known for, and you'll build a plan to start booking a gig with your new speaker brand. This episode also includes live coaching and an introduction to the Speaking School for Women, my signature course, which starts September 26th. Enjoy! Learn more about the Speaking School here: angelalussier.us/speaking-school
Val Nelson is an introvert and former wallflower who absolutely cringed at the idea of speaking up in front of a room. She now actually enjoys public speaking, in small doses. She has faced her fear of self-employment and speaking up, and now enjoys having a thriving business as a soulful business and life coach. Her specialty is helping introverts bring their gifts to the world, and keep breathing along the way. No extrovert mask required. In this episode, we cover the real differences between being an introvert, an extrovert, and an ambivert, tell the truth about whether or not introverts make good public speakers, discuss how introverts can get over their fear of being on stage, and Val shares how to go about becoming a well-known speaker in your field. We also cover the downsides of speaking for introverts, what Val has learned about herself as an introvert speaker, and common misconceptions. As an introvert myself, I learned a ton from Val in this action-packed episode and I'm sure you will, too. Enjoy!
Ever wondered what it would be like to have a motivational speaker in your pocket? In this episode, I interview Thando Zono, a motivational speaker, author, All-American athlete, and my intern! You'll learn about how Thando wrote a book while also attending grad school, hear some of her advice for speakers, and listen as she tells us how everything changed for her when she became an author. She also shares the funny story of how she became my intern, tells us the three most important principles in her book, The Pursuit of Excellence, and teaches us how to create a culture of success. Thando is a ball of positive energy and she seeks opportunities at every turn. Her outlook, advice, and vision for excellence are inspiring to say the least. Enjoy!
If being memorable is something you care about as a speaker, this episode is for you. Jim and Jenn Poage are the authors of the book FLAIR: Design Your Daily Work, Products, and Services to Energize Customers, Colleagues, and Audiences. FLAIR shows how to add meaning and joy to your offerings and communications to create a positive and lasting impression for your target audience. In this episode, we discuss companies that do flair well, and the ones that miss the mark. Jim and Jenn teach us the six elements of flair and we dig into the ones that are most important for speakers to use. One of the areas Jim focuses on is the value of stories and how to WOW your audience by including them in your talks. My favorite part of the interview is when we talk about the concept of offering a "meaningful and joyful essence" through our work. They remind us that in order to provide value, we must remember, "It's not what you do, it's what you provide." Learn more about how to leave a lasting impression on your audience and stand out above the rest in this week's episode of Claim the Stage.
One day in the 1980s, Martha Johnson was concluding a three-day training of sales professionals when she asked a pivotal question that would forever change the direction of her work. She made the bold move to ask her audience if they were planning to implement what she had just taught them. Not a single person raised their hand. How Martha responded to this shocking truth is what makes her a true pioneer and gifted trainer. In this episode, you'll learn the five steps of Martha's trademark "Willingness Check" that will help you to uncover what may be stopping you from taking action and accomplishing your biggest goals. If you dream of booking reoccurring $5,000+ speaking gigs (but aren't), want to speak in front of audiences of 1,000+ (but haven't yet), or see yourself becoming a leader in your field (but feel stuck at "unknown"), you are going to love this episode. Grab a pen and get ready for an interactive episode that will have you thinking deeply about why YOU might be unwilling to go after what you most want. Get a copy of Martha's 5-step Willingness Check by emailing her at Martha@taketimeforyou.net.
I'm often asked if being funny on stage is a prerequisite for "making it" in the speaking business. In this informative and entertaining interview with Cathy McNally, master of all things humor, you'll find out whether or not tickling your audience's funny bone is as important as you think. Cathy also teaches me two improv games (which we play, totally unscripted) to help me (and you) increase my ability to be funny on the spot, identify where the jokes lie, and get comfortable delivering stories in a way that elicits a laugh. When Cathy works with her clients, she is teaching the fundamentals of storytelling, finding places to insert vulnerability, and training her students to land a well-crafted joke. In this episode, you'll learn all of this and more! It includes: whether or not being funny is something you can learn over time, how to make a joke if you're someone who can't remember scripted jokes (that's me!), how to use physical comedy, how to practice being funny, and you'll get to hear me make a total fool of myself as I attempt improv with a pro! Cathy also offers a tip sheet which outlines some of her key takeaways. It's at my website: angelalussier.us/podcast Enjoy!
If this interview was a breakfast cereal, it would be called "Ultimate Supreme 500 Ingredient Mashup." We took this show in many different directions as I learned about my guest, Heathere Evans-Keenan, and her background, unexpected medical diagnosis, personal philosophy about sickness, and how her entire life (and work) changed. In this episode, we discuss the 70,000 thoughts we have each day and what you can do to change them for the better, how your choices are held in your body and what they do to you, how she flipped her well-known brand in a seamless way, what 86% of women (and 82% of men) wish they could change about themselves, and how to reach your full potential. We also go into Heathere's advice for speakers and how to build a simple, consistent brand even if you have lots of interests and offerings. It's a random mashup of awesomeness and you won't want to miss it!
Kelly Coffey is a personal trainer who used to weigh over 300 pounds. She is the voice behind the blog at strongcoffey.com where she helps women who struggle with their weight and their choices to get happily grounded in healthier habits. Her work gets down to the root of why we sabotage ourselves and the tools she teaches are just as relevant to women in the speaking business as they are to women who are trying to improve their health.
In this episode, you'll learn how Kelly went from personal trainer to becoming a top speaker and thought leader in the fitness field, why we sabotage ourselves, important signs to pay attention to if you are sabotaging yourself (and what to do next), the mental tricks to attacking self-sabotage, an ideal way to behave if you are afraid to speak on stage, and where to focus your attention once making the decision to move out of self-sabotage.
This is an action-packed episode! Enjoy.
*This episode includes explicit content.*
I'm so excited to announce my 10th episode! This felt like a major milestone, so I went all out and created a really fun mystery episode for you. Since the contents of this episode is a secret, I'll just say that you might hear about a sushi burrito, wild ponies, a 6 foot tall top hat, music, and other unexpected topics for a public speaking podcast. Enjoy!
Amber Dugger is a money geek, knitter, avid cyclist, wine lover, yogi and lover of all things green. She escaped her cubicle in July of 2015 after 15 years in soul-sucking corporate finance. Amber now combines holistic health coach training with her extensive financial background to guide fellow entrepreneurs in gaining clarity on their money mindset and associated emotions and behaviors. In this episode, we start off by talking about her fascinating transition from full-time work to the unknown world of entrepreneurship. We then talk about money mindset as it pertains to speakers - specifically, how to think about money and how to value what you do. You'll also learn how to write an awesome pitch, how to change your beliefs about money, the biggest pricing mistakes speakers make (and how to avoid them), and the #1 thing you need to focus on when choosing your rates.
In episode 7, I talk to Diane Goodman, founder and president of Goodman Speakers Bureau in Windsor, Connecticut since 1979. Diane works closely with meeting planners to secure professional speakers, entertainers, thought leaders, business leaders, authors, celebrities, and sports figures. In this podcast, Diane answers all of the most common questions she receives about speakers bureaus. You'll learn how to get into a speakers bureau, the role and benefit of a speakers bureau, what Diane looks for in working with a speaker, the importance of marketing material, what to do when you're starting out as a speaker, why talking about everything in your talks doesn't help you, which actions and mindsets hold speakers back, and much more!
Leslie Karen Hammond is a speaker, author, and Confident Speaking Expert. Her new book, Keep It Real: Why We’re Afraid to Speak Up and What to do About it, is the subject of this week's podcast. I loved this book and Leslie had so many surprising answers when I asked her about specific tips and takeaways in the book. In this episode, she tell us what to say when someone asks you, "Who do you think you are?", how to figure out why you don't speak up and what to do about it, how to find a supportive network of people to help you find confidence in your voice and message, and learn why Leslie feels speaking is a "spiritual experience."
Katy Tynan is a bestselling author, internationally recognized expert on how work is evolving, and was voted one of the best motivational speakers in Boston. Katy is the author of Survive Your Promotion! The 90 Day Success Plan for New Managers, and her most recent book Free Agent: The Independent Professional's Roadmap to Self-Employment Success. She is currently Managing Director of CoreAxis Consulting, a leading talent strategy consulting firm based in Southborough, Massachusetts. Here's what we discussed in episode 5:
Learn more about Katy and follow her work here.
Ji Eun (Jamie) Lee is a professional speaker and negotiation trainer who lives in New York City. She specializes in hands-on negotiation workshops for ambitious women. She says, "Negotiation is a conversation with the intention of reaching an agreement where everyone has the right to say no." She believes that when women own their negotiation prowess and win, everyone wins, too.
In episode 4, you'll learn why the statement "You should always ask for more" changed Jamie's life, find out why women don't always negotiate in business (and how Jamie is changing that), and hear why negotiation is actually about control and how to reframe it for yourself. Jamie also shares when you should walk away from a negotiation (and when to keep going), why you should approach negotiation without the need to hear 'yes', why being hard on yourself probably isn't the best place to start, how Jamie went from pop star to master negotiator, and much more!
Suzanne Bates is the CEO of Bates, a firm with a mission to help leaders shape the world. As a coach to some of the world’s top executives, Suzanne’s passion is helping leaders align, engage, and move people to drive results for their organizations and the world around them. Her latest book All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence was published by McGraw Hill in March of 2016.
In this episode, we talk about how to decide what you should do each day as a business owner (and what to leave out), why it's okay to start something new without a clear vision of the big picture, and a surprising way to create your own intellectual property (IP) using your intuition. We'll also share why "simple and powerful" is a beautiful combination, how to figure out your audience's agenda (and how this helps you dramatically improve), and why creating 'a-ha' moments for your audience may be easier than you think! A few bonus topics include why having a community accelerates your growth as a business owner and speaker, the #1 way to get booked for speaking gigs, why you should use crayons more, and much more! Enjoy!
Episode 2 features my interview with Amy Oestreicher. Amy is a professional speaker, PTSD peer-to-peer specialist, artist, author, writer for The Huffington Post, speaker for TEDx and RAINN, health advocate, survivor, award-winning actress, and playwright. Amy eagerly shares the lessons learned from trauma through her writing, mixed media art, performance and inspirational speaking. Find out Amy's story of recovery after discovering she would need to live without her stomach at the age of 18. We also discuss the subject of telling your story. What if you're not ready? How do you know your story is worth telling? You'll learn how your values help you determine what to talk about on stage and how you can inspire others through your values. You'll find out why you shouldn't roll your eyes at the thought of a "Gratitude List" and the unconventional way Amy books speaking gigs. You'll hear Amy's #1 piece of advice for new speakers, find out why you shouldn't have a five year plan, and so much more!
Here it is! My first podcast episode. I've been thinking about starting a podcast since 2009 and thought maybe it was time to roll one out, as imperfect as it may be. I decided to jump right in even though I don't have every single question answered yet and I'm still learning about the world of podcasting. I like to learn as I go and encourage people to stop waiting and start creating. This podcast is an excellent example of that. In this podcast series, you'll learn from industry experts, pro speakers, authors, interesting people, and others I have yet to identify to help you, a creative + entrepreneurial woman, become an inspiring speaker who gets paid. Without further ado, let me introduce you to my work in progress.